BMW
The BMW 7 Series launched in New Zealand using only a direct mail. 7 mailers created seven sensory experiences (Taste, Smell, Sight, Touch, Sound, Intuition and Pure Driving Pleasure). The cars were all sold before arriving in the country.
The BMW 7 Series launched in New Zealand using only a direct mail. 7 mailers created seven sensory experiences (Taste, Smell, Sight, Touch, Sound, Intuition and Pure Driving Pleasure). The cars were all sold before arriving in the country.