If you’re perusing today’s Mumbrella you’ll likely come across Mammal Creative Partner Luke, sharing his thoughts on four recent Australian campaigns – part of the new Campaign Review column.
It’s tough, and a bit mean really, to critique another agency’s work. Especially when you haven’t been privy to the brand, the brief or the many rounds of changes that usually accompany marketing-agency workflow. But Luke has tried to be as objective and honest as possible, and he’s been given some rather nice work to do that with:
1. Metamucil, by McCann Health
2. Fanta, by Ogilvy
3. NRL, by Archibald/Williams, and
4. Four Seasons Condoms, by Marcel
You can read his review, along with one from Core Strategic Planner Simon Rich, here.
Parallel Parks launches
Mammal created Parallel Parks to bring national parks to anyone who might not be able to get to those parks...
