If you’re perusing today’s Mumbrella you’ll likely come across Mammal Creative Partner Luke, sharing his thoughts on four recent Australian campaigns – part of the new Campaign Review column.
It’s tough, and a bit mean really, to critique another agency’s work. Especially when you haven’t been privy to the brand, the brief or the many rounds of changes that usually accompany marketing-agency workflow. But Luke has tried to be as objective and honest as possible, and he’s been given some rather nice work to do that with:
1. Metamucil, by McCann Health
2. Fanta, by Ogilvy
3. NRL, by Archibald/Williams, and
4. Four Seasons Condoms, by Marcel
You can read his review, along with one from Core Strategic Planner Simon Rich, here.
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