How? We apply proven advertising principles – from strategy right through to final production – to the full range of today’s (sometimes even tomorrow’s) media. We call it See | Search | Sell – a three-phase comms planning approach that turns people into customers.
It’s no mere publishing or broadcast model, but a complete persuasion model. Delivering persuasive content, in any medium.
Persuasive, because if it’s not persuading then it’s not really working. And content, because whether a piece goes online, on TV, social, radio – even the back of a toilet door – well, it’s all content.
We built our model by abolishing the creative department. In fact, we abolished all departments. And we replaced them with a nimble, hybrid team – of creators, strategists and in-house production – that works collaboratively and flexibly to deliver on time, and on budget.
Mammal really is the evolution of marketing communication: fast, friendly and furry.