March 2017’s issue of AdNews asked ‘The Big Question’: Are Marketers Too Data Obsessed? One opinion canvassed was from Mammal Creative Partner, Luke Chess.
With his roots in direct marketing, a creative CV of some 20 years, and a soon-to-be-finished MBA, Luke brings a perhaps unique perspective to the debate.
You can check the article out in its entirety below.
Or TL;DR – Data is super handy, but sometimes a gut decision is the more efficient approach.
Short form video, via WARC
Finally, a guide to short-form video. Since the introduction of 6-second ‘bumper’ ads by YouTube in 2016, short-form video (i.e....