The description of comms work as ‘brave’ is often intended as a compliment. But Mammal’s Luke argues in this week’s trade press that ‘brave’ is a superficial term that neglects the real role of advertisers, agencies and marketers.
Luke is one of a selection of industry personalities invited to comment on the subject. To read the full article in Mumbrella, click here.
Gone in 6 Seconds
There’s been a lot written recently on the difficulty that clients and creative agencies alike are having adjusting to the...
