The description of comms work as ‘brave’ is often intended as a compliment. But Mammal’s Luke argues in this week’s trade press that ‘brave’ is a superficial term that neglects the real role of advertisers, agencies and marketers.
Luke is one of a selection of industry personalities invited to comment on the subject. To read the full article in Mumbrella, click here.
Want longer lasting ADS? The power of six-second advertising.
With audiences’ attention spans shrinking by the second (literally), we’ve seen a rise in snack-size ads. Which raises the question...
