The description of comms work as ‘brave’ is often intended as a compliment. But Mammal’s Luke argues in this week’s trade press that ‘brave’ is a superficial term that neglects the real role of advertisers, agencies and marketers.
Luke is one of a selection of industry personalities invited to comment on the subject. To read the full article in Mumbrella, click here.
Best online results include video
Using video in online advertising markedly improves engagement, cut-through and ROI. These are just a few of the interesting facts...