The description of comms work as ‘brave’ is often intended as a compliment. But Mammal’s Luke argues in this week’s trade press that ‘brave’ is a superficial term that neglects the real role of advertisers, agencies and marketers.
Luke is one of a selection of industry personalities invited to comment on the subject. To read the full article in Mumbrella, click here.
Sip-sized Milk: Mammal news, now on video!
Milk, Mammal’s regular-ish servings of news, has switched to video for quick droplets of info. In this, our first splash,...