2018 sees our second successive appearance in Campaign Brief magazine’s Creativity/Billings Index and, as the graph shows, we’ve gotten warmer.
Also known as the ‘Hot and Cold Chart’, the Index plots Campaign Brief’s measure of ‘creativity’ (x axis) against agency billings (y axis). And of the smaller (or rather, ‘boutique’!) and independent shops, we’ve been ranked among nation’s most creative.
Of course effective work is still the most important measure of how we’re doing for the brands we work with. But if, like us, you believe that creativity is a crucial ingredient in effectiveness? Well, then this is one time where ‘in the red’ is a great place to be.
Retail strategy and campaign for City Farmers
Petbarn’s City Farmers stores had an issue with price perception. One that research indicated would not be allayed with mere...