<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Mammal Sydney</title>
	<atom:link href="https://mammal.net.au/feed/" rel="self" type="application/rss+xml" />
	<link>https://mammal.net.au</link>
	<description>Mammal is a creative media agency in Sydney that applies proven thinking to today’s technologies to drive better results for companies and their marketers.</description>
	<lastBuildDate>Mon, 03 Feb 2020 02:38:40 +0000</lastBuildDate>
	<language>en-AU</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=5.3.2</generator>

<image>
	<url>https://mammal.net.au/wp-content/uploads/2017/01/cropped-Mammal-favicon-32x32.png</url>
	<title>Mammal Sydney</title>
	<link>https://mammal.net.au</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Sip-sized Milk #4: Three trends in video marketing for 2020</title>
		<link>https://mammal.net.au/sip-sized-milk-4-three-trends-in-video-marketing/</link>
				<pubDate>Mon, 03 Feb 2020 02:38:38 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[Milk]]></category>
		<category><![CDATA[News.]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video strategy]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=3680</guid>
				<description><![CDATA[<p>Our first splash of Milk for the new year looks at what’s likely as the months progress. And, top line,...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-4-three-trends-in-video-marketing/">Sip-sized Milk #4: Three trends in video marketing for 2020</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[Our first splash of Milk for the new year looks at what’s likely as the months progress. And, top line,...<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-4-three-trends-in-video-marketing/">Sip-sized Milk #4: Three trends in video marketing for 2020</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>Sip-sized Milk #3: Video-neutral planning</title>
		<link>https://mammal.net.au/sip-sized-milk-3-video-neutral-planning/</link>
				<pubDate>Tue, 26 Nov 2019 01:36:35 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[Milk]]></category>
		<category><![CDATA[News.]]></category>
		<category><![CDATA[personalized video]]></category>
		<category><![CDATA[targeted video]]></category>
		<category><![CDATA[video advertising]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=3560</guid>
				<description><![CDATA[<p>Our latest dash of Milk looks at the work from the World Advertising Research Center (WARC) on why you should...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-3-video-neutral-planning/">Sip-sized Milk #3: Video-neutral planning</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[Our latest dash of Milk looks at the work from the World Advertising Research Center (WARC) on why you should...<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-3-video-neutral-planning/">Sip-sized Milk #3: Video-neutral planning</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>Sip-sized Milk #2: Narrow-target and personalized video</title>
		<link>https://mammal.net.au/sip-sized-milk-2-narrow-target-and-personalized-video/</link>
				<pubDate>Tue, 12 Nov 2019 04:28:27 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[Milk]]></category>
		<category><![CDATA[News.]]></category>
		<category><![CDATA[personalized video]]></category>
		<category><![CDATA[targeted video]]></category>
		<category><![CDATA[video advertising]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=3459</guid>
				<description><![CDATA[<p>This month’s Milk looks at how targeting and personalization is more possible than ever in video. Algorithms can now serve...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-2-narrow-target-and-personalized-video/">Sip-sized Milk #2: Narrow-target and personalized video</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[This month’s Milk looks at how targeting and personalization is more possible than ever in video. Algorithms can now serve...<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-2-narrow-target-and-personalized-video/">Sip-sized Milk #2: Narrow-target and personalized video</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>Sip-sized Milk: Mammal news, now on video!</title>
		<link>https://mammal.net.au/sip-sized-milk-mammal-news-now-on-video/</link>
				<pubDate>Tue, 22 Oct 2019 00:48:36 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[Milk]]></category>
		<category><![CDATA[News.]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[Augmented reality]]></category>
		<category><![CDATA[interactive advertising]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=3434</guid>
				<description><![CDATA[<p>Milk, Mammal’s regular-ish servings of news, has switched to video for quick droplets of info. In this, our first splash,...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-mammal-news-now-on-video/">Sip-sized Milk: Mammal news, now on video!</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[Milk, Mammal’s regular-ish servings of news, has switched to video for quick droplets of info. In this, our first splash,...<p>The post <a rel="nofollow" href="https://mammal.net.au/sip-sized-milk-mammal-news-now-on-video/">Sip-sized Milk: Mammal news, now on video!</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>OCP sows the seeds of revolution – in organic technology</title>
		<link>https://mammal.net.au/ocp-sows-the-seeds-of-revolution/</link>
				<pubDate>Tue, 01 Oct 2019 06:26:28 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[News.]]></category>
		<category><![CDATA[Work.]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=2990</guid>
				<description><![CDATA[<p>Unlike many ‘greenwashed’ products that are more style than substance, OCP (Organic Crop Protectants) is a garden care range that’s...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/ocp-sows-the-seeds-of-revolution/">OCP sows the seeds of revolution – in organic technology</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[Unlike many ‘greenwashed’ products that are more style than substance, OCP (Organic Crop Protectants) is a garden care range that’s...<p>The post <a rel="nofollow" href="https://mammal.net.au/ocp-sows-the-seeds-of-revolution/">OCP sows the seeds of revolution – in organic technology</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>Playing it safe for workplace comms with ABB</title>
		<link>https://mammal.net.au/playing-it-safe-for-workplace-comms-with-abb/</link>
				<pubDate>Tue, 01 Oct 2019 01:48:17 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[News.]]></category>
		<category><![CDATA[Work.]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[mammal]]></category>
		<category><![CDATA[Sydney. Marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=2979</guid>
				<description><![CDATA[<p>Workplace safety isn’t always seen as the most interesting topic – even for those whose lives it directly affects. So...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/playing-it-safe-for-workplace-comms-with-abb/">Playing it safe for workplace comms with ABB</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[Workplace safety isn’t always seen as the most interesting topic – even for those whose lives it directly affects. So...<p>The post <a rel="nofollow" href="https://mammal.net.au/playing-it-safe-for-workplace-comms-with-abb/">Playing it safe for workplace comms with ABB</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>Need help in your garden? ‘You oughta go Hortico’.</title>
		<link>https://mammal.net.au/need-help-in-your-garden-you-oughta-go-hortico/</link>
				<pubDate>Mon, 30 Sep 2019 23:40:13 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[News.]]></category>
		<category><![CDATA[Work.]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[mammal]]></category>
		<category><![CDATA[Sydney. Marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=2963</guid>
				<description><![CDATA[<p>A proud Australian brand since 1946, Hortico sought a new positioning and advertising after some years out of the spotlight....</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/need-help-in-your-garden-you-oughta-go-hortico/">Need help in your garden? ‘You oughta go Hortico’.</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[A proud Australian brand since 1946, Hortico sought a new positioning and advertising after some years out of the spotlight....<p>The post <a rel="nofollow" href="https://mammal.net.au/need-help-in-your-garden-you-oughta-go-hortico/">Need help in your garden? ‘You oughta go Hortico’.</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>The Best of Mammal: A 2018-19 highlights reel</title>
		<link>https://mammal.net.au/the-best-of-mammal-a-2018-19-highlights-reel/</link>
				<pubDate>Tue, 20 Aug 2019 06:47:56 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[News.]]></category>
		<category><![CDATA[Work.]]></category>
		<category><![CDATA[Mammal Highlights Reel]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=2929</guid>
				<description><![CDATA[<p>We hope you enjoy this short package of highlights over the last two years from Mammal. Full disclosure – the...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/the-best-of-mammal-a-2018-19-highlights-reel/">The Best of Mammal: A 2018-19 highlights reel</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[We hope you enjoy this short package of highlights over the last two years from Mammal. Full disclosure – the...<p>The post <a rel="nofollow" href="https://mammal.net.au/the-best-of-mammal-a-2018-19-highlights-reel/">The Best of Mammal: A 2018-19 highlights reel</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>Mammal looks to the future with OMF</title>
		<link>https://mammal.net.au/mammal-looks-to-the-future-with-omf/</link>
				<pubDate>Mon, 05 Aug 2019 04:37:37 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[News.]]></category>
		<category><![CDATA[Work.]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[mammal]]></category>
		<category><![CDATA[OMF]]></category>
		<category><![CDATA[Sydney. Marketing]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=2910</guid>
				<description><![CDATA[<p>Mammal welcomes Australian mattress manufacturer and bedding retailer OMF to the agency, with a social media project that includes a...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/mammal-looks-to-the-future-with-omf/">Mammal looks to the future with OMF</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[Mammal welcomes Australian mattress manufacturer and bedding retailer OMF to the agency, with a social media project that includes a...<p>The post <a rel="nofollow" href="https://mammal.net.au/mammal-looks-to-the-future-with-omf/">Mammal looks to the future with OMF</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
		<item>
		<title>New work, new staff: All the month’s latest news from Mammal</title>
		<link>https://mammal.net.au/july-milk-all-the-months-latest-news-from-mammal/</link>
				<pubDate>Wed, 24 Jul 2019 01:00:19 +0000</pubDate>
		<dc:creator><![CDATA[Luke Chess]]></dc:creator>
				<category><![CDATA[Milk]]></category>
		<category><![CDATA[Latest News from Mammal]]></category>
		<category><![CDATA[New Staff]]></category>
		<category><![CDATA[New work]]></category>

		<guid isPermaLink="false">https://mammal.net.au/?p=2883</guid>
				<description><![CDATA[<p>This July our newsletter ‘Milk’ covered a global launch and all-new creative hires here at Mammal. For all the details,...</p>
<p>The post <a rel="nofollow" href="https://mammal.net.au/july-milk-all-the-months-latest-news-from-mammal/">New work, new staff: All the month’s latest news from Mammal</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></description>
								<content:encoded><![CDATA[This July our newsletter ‘Milk’ covered a global launch and all-new creative hires here at Mammal. For all the details,...<p>The post <a rel="nofollow" href="https://mammal.net.au/july-milk-all-the-months-latest-news-from-mammal/">New work, new staff: All the month’s latest news from Mammal</a> appeared first on <a rel="nofollow" href="https://mammal.net.au">Mammal Sydney</a>.</p>
]]></content:encoded>
										</item>
	</channel>
</rss>
