On-site safety for contractors and engineers can literally be a matter of life and death. So for industrial technology firm ABB, it was crucial to make their occupational safety induction engaging and memorable, not just compulsory. And for that, video-based storytelling is an ideal approach.
So Mammal evolved the static pictures and text of earlier versions – to a fully interactive set of video-based modules, that works on devices from mobile to desktop, on- and off-site.
Campaign Brief Hot & Cold
2018 sees our second successive appearance in Campaign Brief magazine’s Creativity/Billings Index and, as the graph shows, we’ve gotten warmer....