Today more than ever, people want to do the right thing by the environment. But of course, we still need our ‘green’ products to work.
Happily, Yates® Nature’s Way® delivers on both counts – though many existing customers think of it first as an organic gardening product. That’s why, when Yates asked Mammal to develop a new radio ad campaign for Yates Nature’s Way, we made a strategic decision to lead on the product’s proven, but lesser-known, efficacy.
With radio spot placements in gardening shows that are already overloaded with rational information, it was imperative that we first entertain and engage, and then inform.
The commercials each focus on a different garden ‘pest’, and all ending with our newly-developed brand endline: “Tough on pests, kind to gardens.”
Yates Nature’s Way radio ad ‘Aphids’:
Yates Nature’s Way radio ad ‘Scale’:
Yates Nature’s Way radio ad ‘Thrips’:
Multimin: Like Gatorade for cows
Multimin is a supplement that makes cattle healthier. But just saying that hadn’t worked in their previous communications. Our strategy,...
