Fragmentation. Convergence. Integration. Superbowl. Potato. For this year’s Superbowl coverage, after-dinner party game Cards Against Humanity ran a nonsensical TV ad that carried no branding, no message, and no mention of their product. Instead, it just featured a potato with the word ADVERTISEMENT scrawled across it, and relied upon social media conversations followed by online news outlets picking up on the PR to connect the dots for consumers.
Savvy? Smart? Or stupid? Well, for a brand that’s always been aimed at (and embraced by) media-literate, irony-heavy cynics, we think it’s a great piece of communication. And the press release is a hoot. But we wouldn’t recommend it as a strategy to sell, say, insurance.
Check out just one instance of the coverage it got, here. What do you think?