For a second successive year, Masters Home Improvement is a key sponsor of Channel 7’s House Rules renovation show. And again, Mammal was tasked with creating specific spots to tie the brand into the show. As you’ll see, this year the spots are a little different. With a more ‘brand’ feel the commercials now focus on a specific product or offering. In essence, each spot and product offer relates to what’s seen in the House Rules show each week. Directed by Matt Bird, and shot in studio to allow greater control, we were able to shoot four spots in just two days. And by handling all post-production in-house, we were able to ensure the client’s production dollars were used as efficiently as possible.