A proud Australian brand since 1946, Hortico sought a new positioning and advertising after some years out of the spotlight.
Our solution incorporates a new, Aussie-as endline that’s also a call to action. With a dose of wit and charm to suit the brand’s ‘value and results’ proposition, as well as the legs to run for years to come.
Here are three examples from the new campaign:
Multimin: Like Gatorade for cows
Multimin is a supplement that makes cattle healthier. But just saying that hadn’t worked in their previous communications. Our strategy,...