A proud Australian brand since 1946, Hortico sought a new positioning and advertising after some years out of the spotlight.
Our solution incorporates a new, Aussie-as endline that’s also a call to action. With a dose of wit and charm to suit the brand’s ‘value and results’ proposition, as well as the legs to run for years to come.
Here are three examples from the new campaign:
Retail strategy and campaign for City Farmers
Petbarn’s City Farmers stores had an issue with price perception. One that research indicated would not be allayed with mere...