Unlike many ‘greenwashed’ products that are more style than substance, OCP (Organic Crop Protectants) is a garden care range that’s both genuinely organic and genuinely effective.
Backed by significant science and R&D, OCP is as advanced as it is environmentally friendly. Which led Mammal to develop a positioning that only OCP can claim: leadership in ‘organic technology’.
So rather than present OCP in typical gardening contexts, we treated it like a new tech product launch – with slick 3D renders and an atmospheric soundtrack more reminiscent of phones and computers than fertilisers and weed killers.
Making the point that OCP really is a revolution in organic technology.
15-second prerolls/social:
Six-second bumpers:
Mammal at TEDx!
Mammal has partnered with Theo+Theo to be ‘artists in residence’ at TEDxSydney 2017. It’s a chance to exercise our tech...