Australia’s national parks are among the world’s finest. But they’re often not accessible to people with disability – until now.
Briefed originally to create an event in a park, with a view to perhaps sealing tracks or building ramps to improve access, Mammal instead took an idea to client New Horizons that we called Parallel Parks.
For less than the cost of sealing a single trail, Parallel Parks employs VR (virtual reality) to showcase national parks as a fully immersive experience. So instead of taking people to parks, it takes the parks to people.
New Horizons customer Cath enjoys a dive on the Great Barrier Reef at our recent prototype and design testing day.
Four parks have been packaged in a prototype app: the Great Barrier Reef, Kangaroo Island, Simpsons Gap/Central Australia, and the Murray River. And these will be available to enjoy at a showcase launch in Sydney’s Martin Place – held to raise funds to continue the app’s development, with a view to making it both more comprehensive and more widely available.
Mammal invites you to come and check out the development to date, at Martin Place from 7am, Friday 15 September. Contributions to phase two of the app’s development can be made via Kickstarter (the page address will be included here as soon as it’s available).
Big thanks to the many partners and providers who have helped to get the app to this point, including: NSW National Parks and Wildlife Service, Frameless Interactive, Qantas, Telstra, Google, People & Parks, and Hamilton Island.