Workplace safety isn’t always seen as the most interesting topic – even for those whose lives it directly affects. So to clearly communicate the benefit of following the ‘Life Saving Rules’ to the global workforce of robotics and industrial giant ABB, the first challenge was to actually get workers engaged.
Meet ‘Unlucky Luke’, a character for whom nothing in life seems to go right – except at work, where luck plays no part because he always follows the Life Saving Rules.
A suite of eight short videos was developed to coincide with Workplace Safety Week, as well as a range of ‘Unlucky Luke’ themed assets for presentations, collateral and more.
Compilation video of the 8 Life Saving Rules:
The eight individual videos:
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