Our latest dash of Milk looks at the work from the World Advertising Research Center (WARC) on why you should be embracing video-neutral planning.
In a world where more and more information and entertainment works better and better on video, it’s more crucial than ever to approach your video content strategically. Just hit play to find out more about video neutral planning.
Reference:
‘Video thinking’: Why it makes better business sense
While it’s overly simple to proclaim that ‘video beats static posts’, some reasonably rigorous testing by HubSpot demonstrates that the right video...