Mammal founder and creative director Andy Firth passed away on Sunday afternoon after a relatively short illness. Mammal pays its respects to him, his many friends and his family.
Along with Gary Cunliffe, Andy established Mammal, and the name is his. We will be proud to continue the tradition he began: of questioning and interrogating, of doing more with less, and of having a laugh whatever the situation.
As an indication of the gruff humour and contrariness of the man, perhaps the most appropriate obituary for him is his own – which he wrote on his Facebook wall a couple of years back:
The censorship, of course, is ours. Andy would never have been so prudish. He was a valued colleague, a firm friend, a talented advertising creative and a great bloke. Many, many people will miss him – and the team at Mammal can certainly be counted among them.
AdNews Opinion: Data or Gut?
March 2017’s issue of AdNews asked ‘The Big Question’: Are Marketers Too Data Obsessed? One opinion canvassed was from Mammal...