As far as we know, no one’s ever been forced to watch advertising. But still, people do watch it when there’s nothing better on.
Problem now is, there’s almost always something better on – and it’s sitting in your hand the second the commercial break begins.
The original Mad Man Howard Gossage once said: “People don’t read ads. They read what interests them.” Today, they also watch it – by the gigabyte, on their smart device.
At Mammal we’ve found that by making online content, and learning what makes it interesting, we come up with ways to make your ads more interesting too.
Like this recent spot we made for our client Petbarn. Which we think proves that even the most straightforward retail offer can carry a bit more charm, more fun …and therefore more effectiveness.
Petbarn ‘Cut Outs’
People and their pets make for great and popular online content.
They make for fun and watchable TV too.