While many of us may put off getting a hearing check for fear it’s a sign of getting old, it turns out the reverse is in fact the case: Audika customers treated for hearing loss feel better for it, and – with improved social interactions, communication and enjoyment – many report literally feeling younger1.
From this insight, we developed a positioning, tone and suite of advertising and communication for Audika – a new brand comprising four previous hearing clinic identities: AudioClinic, Hearing Life, Western Hearing Services, and Adelaide Digital Hearing Solutions.
The resulting launch campaign struck a balance between establishing the new brand while ensuring response levels grew, and ran across digital and social, TV, radio, … even full-page newsprint, to reach the 55+yo target audience.
Digital video and TVC:
Full page print ads ran nationally:
Radio ads targeted select audiences and regions:
1. Audika Feelings of Hearing Treatment Survey, May 2019. Survey sent to clients of Audika’s hearing clinics in Australia. 742 Australian clients responded, all had been regularly wearing a hearing aid for at least 2 years. Survey design: Lucid.
Strategy & Creative – Daffers Little-Jones, Mike Watts, Luke Chess
Production & Management – Belle Oliva, Adrian Leppard
Sound & Editing – Greg Eagle
Digital & Print Design – Mark Moss
Video Direction – Aimée Lee X. Curran
DoP – Mike Roberts
Photography – Billy Plummer
Retouching – Kerry McElroy, Cranky Mermaid
General Manager Marketing, Retail – Duncan Wakes-Miller
Group Marketing Manager – Abigail Denham-McQuillen
Marketing Manager, Acquisition – Aidan Rodgers
Marketing Manager, Digital – Fiona Hope