Global kitchen tech brand Breville® launched their tea maker products with the support of a suite of content from Mammal, all under a positioning also developed by Mammal: The Power of Perfect Tea. Individual pieces were conceived and produced to guide users through an emotive and informative customer journey from awareness to eComm conversion. The campaign includes with numerous variations – in language, spelling, metric/imperial measurement and brand name – to cater for Breville’s many global markets.
The scope of work included:
• Customer and competitor analysis
• Customer journey mapping
• Strategic and creative development
• Asset (videos, GIFs, stills and copy) production
• Version management
By carefully managing logistics, we were able to generate all required shots – across all video and still executions – in a single-day shoot.
This 75 second engagement video was precisely targeted to tea drinkers:
Preroll content showcased Breville tea technology and educated drinkers on tea preparation: