It’s a 7-part content series running across social media, which also became a TVC. All aligned with a LEGO promotion for kids 8 years and up to ‘build Santa a new sleigh’.
How we built a complete Christmas campaign for LEGO®, across Australia, New Zealand, and South-East Asia
It’s a 7-part content series running across social media, which also became a TVC. All aligned with a LEGO promotion for kids 8 years and up to ‘build Santa a new sleigh’.