Long an institution in its native South Australia, national awareness of the Munns® lawn care brand was more modest. And that’s despite Munns joining the Yates® family in 2016. But that all changed in Spring 2018 with the release of an Australia-wide campaign, via Mammal.
Since joining forces, Yates and Munns have put their collective brains together to develop a unique and innovative range of new home lawn-care formulations, under the banner of Munns Professional. These fertilisers, lawn seeds and lawn weeding solutions have been developed through Munns’ own technological advances in the commercial and agricultural sectors. And each promises professional lawn results, whether you’re a highly-involved lawn lover or a keen but less-confident garden dabbler.
The launch video was shot and designed to run across multiple platforms, from broadcast TV, through various social media, and as YouTube prerolls. It features as its hero a world-weary dog whose owner ‘thinks he’s a professional’ ever since using the Munns Professional range.
The video finishes with a springtime call to action to every gardener to ‘turn your lawn professional’ too.
As with Mammal’s earlier Yates work for Dynamic Lifter, the result is not only a great-feeling video piece, but a set of enduring ‘fluent devices‘, or brand properties, that will keep working across all platforms and all media – at every stage of the gardening customer’s journey – for Munns Professional.