This year’s ‘Play your Part’ campaign was aimed at children in particular and we developed a communications program based on a series of ‘role models’ (superhero, athlete, black belt and racing car driver) with the thought that if they could follow safety rules, so could you.
Executed in OOH/X-Track video advertising, social media, digital posters and a series of transport hub activations, it proved popular internally as well as with children and other public transport users.
15-second OOH/X-Tracks:
Activation:
