Vita-minis - Mammal Sydney

In a market full of claims about vitamins turning kids into geniuses or super heroes, research showed parents just want their kids to enjoy being kids.

So while Vita-minis are formulated to help give kids their recommended daily intake of vitamins and minerals, we positioned them as helping kids to get their recommended daily intake of screams, giggles, wonder and enthusiasm. An integrated campaign that took sales 190% above target.

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Masters

Putting a Spring into sales

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